In November 2023, the scientists surveyed over 1,000 citizens in Bavaria about their food shopping habits. It is the 13th time that this annual survey was conducted on behalf of the State Ministry of Food, Agriculture and Forestry. According to the survey, respondents value typical Bavarian products even more than in the past two years, despite increased price sensitivity. Just under half of those surveyed stated that they predominantly buy food from the region.
The seals "Geprüfte Qualität Bayern" (GQB) and the "Bayerische Bio-Siegel" (BBS) have now achieved a high level of recognition. Trust in the quality labels has increased further compared to 2021. 61% are convinced of the trustworthiness of the GQB. 64% of respondents recognize that the Bavarian Organic Seal is a good way to easily find organic products from Bavaria in stores.